There are always surges in new web design trends, templates, plug-ins and modules. And it’s always difficult to keep up. As a digital media marketing firm, we’re always looking out for ‘the next best thing’ in digital media marketing to add to our clients’ websites. While every single website we create is web responsive, we cater to each client by adding website features that enhance each specific client’s overall branding and marketing strategy.
Here’s a collection of a few noteworthy website features that we’ve added to our clients’ websites that would be highly beneficial for pool companies of all types.
The Best Website Feature for a Multiple Location Pool Company
Separate Customer Inquiry Forms for Multiple Locations | Memphis Pools (www.memphispool.com)
Memphis Pool has several different locations in the Memphis, Tennessee and Little Rock, Arkansas areas. When a visitor is ready to contact Memphis Pool, they can select which service and retail location or department they’d like to get in touch with and a separate form for that specific location is loaded on to the page. This saves the company as well as the customer time and effort to get in touch with the right professionals at the right location, right away.
The Best Website Feature for a Pool Manufacturer
Dealer Locator | Lonestar Seal (www.lonestarseal.com)
Adding a dealer locator on a pool website can provide website visitors a way to easily find where your products and services are located. The user just types in their zip code and a list of nearby dealers show up with address and contact information.
The Best Website Feature for Lead Generation
Free Downloadable Resources | Burton Pools & Spas (www.burtonpools.com)
Relevant and helpful information is what visitors are looking for anytime they visit your website. Downloadable resources are a powerful form of content marketing that share valuable information about your company’s expertise and knowledge in the industry while also providing value to the visitor and converting them into a customer.
The Lombardo family has been diving into swimming pool construction business since the early 1960s and is Charlotte, North Carolina’s only Master Pool Builder. This award-winning Lombardo Pools offers custom pool design and construction and manages each part of the building process in-house. This gives them the opportunity to serve each and every client with the service at every stage of the building process from start to finish.
As part of the Master Pools Guild, an elite group of builders known worldwide to have a set the benchmark in industry standards and expertise, Lombardo Pools knows how to follow through and provide an experience that is as worry-free as possible.
To match Lombardo’s elegant nature, Small Screen Producer built Lombardo Pools a sleek, modern website design.
The homepage features a high-resolution slider with three main categories to help visitors get to know the company.
Below, visitors can watch a quick business profile video about the company and view recent blog posts and news updates on the right side of the page. Scroll down and visitors can view photo galleries and click to download free pool resources.
As an elite member of the Master Pools Guild, it was important to show off their award winning work.
On the “Galleries,” page, visitors can see categorized galleries. Each gallery loads a preview page and visitors can load a larger version when an image is clicked.
On the Master Pools Guild Gallery page, visitors can click on a member locator that’s directly found on the Master Pools Guide website.
This website is integrated with Google Translate that translates all website copy into English, French, and Spanish. Social media links finish off the website to make it a well rounded, elegant website fit for an award winning pool builder.
Are you an award-winning pool company? Here’s a way to showcase your awards and recognitions to set you apart from the rest. Take a look at the web presence we built for All American Pools.
Since 1977, John Romano and his team have been offering quality designs and the best materials to bring their clients the greatest value and service. What many other pool companies consider as “upgrades,” All American Pools considers as standard. And as a result, they’ve become one of the largest, most respected names in the business.
Visit the site we built for All American Pools and see what we’re talking about.
On the homepage you’ll see an eye-catching oversized banner and a rolling scroll of the company’s many awards and recognitions right underneath to catch visitor attention.
Looks great! Now what services does this company offer? Scroll down and see the categorized areas of expertise: new pool construction, pool renovation, and swimming pool services and read a short introduction about the pool company that does so well at what they do.
You can even watch the video and download a free planning guide to get started on designing your ideal backyard space. These same features are included on every page of the site, which offers an extra boost of lead generation power.
Lastly, visitors can read testimonials or see categorized photo galleries to get some inspiration and impression on the types of backyards All American Pools has custom designed for their other clients.
And that was just the homepage.
The site continues with well thought out navigation and a catalog of pages to read more about the company, view their impressive portfolio, information on pool construction and pool maintenance services, and a step-by-step guide on the whole pool design and construction process.
To top it all off, site is finalized with social media plugins and social links to all the company to pick up additional web presence and to further the conversation and relationship with both prospects and customers.
A total web presence that goes beyond just a website is our specialty. Are you curious to know how all of your online marketing is working for you? Download our free marketing grader that provides you with a 32-page extensive report on your current web presence and benchmarks you against your competitors.
One of the worst ways to relieve heat on a hot summer day is with lukewarm pool water. With this in mind, Living Waters Aeration created prototype that would forever change the way people enjoyed outdoor pools. Tested and built in 1987 in Palm Springs, California, It was dubbed the Watercannon and it’s been producing cool, relaxing water all over the world ever since.
Over the last 26 years, Living Waters Aeration has been extremely successful selling to different types of facilities in the U.S. and overseas. Swim teams, athletic clubs, Olympic training pools, water parks, colleges, universities, high schools, YMCAs, parks & recreation departments have all benefitted from the Waterecannon.
An although they’ve received tremendous success, this small, dedicated company finds the most joy in providing outstanding service to each and every customer.
Pool Marketing Site built this company a web presence that showcases the fun, refreshing experience that its products offer.
Visit the site and you’ll see a friendly, approachable website with a high-resolution photo slider, featured clients slider, and categorized sections that’s easy to understand.
Read about the company that prides itself on selling one powerful product with a majority of their clients coming from word-of-mouth referrals. A rolling testimonial widget leads visitors to a whole page of testimonials about the company’s great service and partnerships.
On the right side of every page of the site has the product overview video for a quick look at the company and product, a call-to-action to contact the company and free downloadable resources to provide more information on water temperature, product warranty, and frequently asked questions.
Each product page features a high-resolution photo gallery to see the Watercannon in action.
Lastly, social media plugins extend the company’s presence beyond the website into the social world where users can build a relationship with the company.
For every prospective pool owner, it takes time to find the perfect pool builder to create his or her ideal backyard space. One that offers outstanding service, takes the time to understand client needs, and has the talent to provide the best quality work available. For those prospective pool owners in the “sunshine state” also known as Florida, have we got the perfect pool company for you.
Family-owned and operated Tampa Bay Pools has been servicing the Brandon, Clearwater, St. Petersburg, and Tampa Bay area for over a decade. As an inducted member into the prestigious Aquatech Society of Pool Builders, expect nothing but the best from this company that specializes in quality pool design and outdoor living environments.
Everything a client could possibly want to learn about Tampa Bay Pools is right on the sleek blue intuitive navigation.
Directly under are categorized high-resolution photo galleries that are set to spark some inspiration.
On each pool and spa photo gallery has a light box photo plug in that enlarges the photo and makes it social media shareable.
On the homepage, read about the family owned, second generational company that focuses their efforts on offering quality customer service to all clients and a lifetime warranty on all pool design and pool features. This site has been search engine optimized to rank high in local searches on Google, Bing, and Yahoo. Just search for “Tampa Bay Pool Builder” and the company is ranked at the top of the list.
Knowledge is power. Throughout the site, you’ll notice that Tampa Bay offers free educational resources that helps visitors make informed decisions throughout each step of the pool building process. Scroll down to the bottom of each page on the site and there’s a footer that provides visitors with free downloadable resources on choosing the right pool builder and planning the perfect backyard space. Additionally, the site features a space to read real client testimonials.
Not sure what your options are to get started with building your Tampa Bay Pool? Click on the quick buttons below to learn more about financing, contacting the team or get acquainted with the latest news in the pool industry.
Social media plug in and links around out the website to encourage visitors to connect and start a conversation.
Do you need help building a custom new web presence of your own? Sign up for our free 32-page comprehensive marketing report, which will give you information about your current presence and how if favors against competitors.
100% Custom Satisfaction.
That’s what Backyard Creations, a Central Arkansas Pool Builder, strives for. What better way to keep your customers happy and satisfied than with a beautiful, easy-to-navigate, searchable, mobile-friendly website? Small Screen Producer created a Total Web Presence for Backyard Creations, a Hayward dealer, to match their complete customer satisfaction philosophy.
Backyard Creations creates family-friendly pool environments that reflect their family-owned business. Their stunning, custom pools fit any budget and any yard; big or small.
The family-owned and operated swimming pool builder in Arkansas works with clients to build the highest quality pool that is affordable to each family. Backyard Creations cares about their customers and complete satisfaction, striving for a lasting relationship with each pool owner by designing quality pools, outdoor living areas, and spas.
Keeping client usability in mind, Pool Marketing Site created a Total Web Presence for the client. The WordPress responsive design delights with warm, inviting tones and pictures, showcasing their stunning work.
Backyard Creations specializes in three types of outdoor services: new swimming pools, outdoor living features, and spas and hot tubs. Site visitors can quickly find information about these three services directly on the home page, or at the top of the inclusive navigation.
We wanted to showcase their stunning, family-friendly pool designs in an easy-to-access gallery. Each pool, water feature, and hot tub comes with its own overview and high-resolution responsive, socially sharable gallery.
Backyard Creation’s old site was already highly ranking with Search Engine Optimization. We took their existing information and made it even better. Their galleries are tagged, and we built out strong local keywords. Check it out! They rank on the first page of a Google search for many local keyword phrases!
Social media integration, a contact form, and a “Click Here For A Complimentary Consultation” CTA were designed to capture prospective customers.
With an easy-to-understand navigation bar, SEO on-page copy emphasizing customer service, and stunning galleries, Backyard Creations caters to complete customer satisfaction. Visit their brand new web presence to learn more about a family-friendly company who aims to please!
Do you need help building a custom new web presence of your own? Sign up for our free 32-page comprehensive marketing report, which will give you information about your current presence and how if favors against competitors.
For this week’s client profile, we’re bringing some California sunshine into your winter week with family owned and operated Splash Pools and Construction.
Splash Pools serves San Bernadino, Riverside, Orange County and surrounding areas. Backed by 30 years of experience, Jim Stephenson focuses on building custom pools that cater to every individual taste and personality. Splash Pools strives on not only building beautiful pools, they also build a personal atmosphere for each customer and treats everyone as family.
Splash Pools not only designs and builds your pool, they focus on your entire backyard. This means they focus on the pool, the landscaping, and the outdoor living patio furniture – the whole package. Visit their homepage and the first thing you’ll notice is the huge high-resolution slider, intuitive navigation bar, and three main categories. Calls-to-action and social branding are set on the main header at the top where visitors can click on at anytime, which helps Splash build leads and online engagement.
Splash Pools focuses a big commitment on communication, personal attention, and professional integrity. The user-friendly website provides information on pricing, design inspiration, and features custom videos and stories, not only show their work, but the company’s personality and philanthropy both locally and worldwide.
The side panel adjusts to each page. Depending on the specific page you’re on, the website will change out videos and information accordingly. The panel also includes real-time widgets with the latest news and finance options.
Wanting to build a pool, spa, remodel or backyard design, but not sure what you’d like? Click on each page under the navigation and see a categorized lightbox gallery on each of the pages to give you some inspirational ideas.
Lastly, the “Contact Us” section features four separate pages for each of the four areas served, complete with associated integrated Google Map and contact information.
Do you need help building a brand new web presence or refreshing your current one? Sign up for our free 32-page comprehensive marketing report, which will give you information about your current presence and how if favors against competitors.
Visit Northern Alabama and meet the most hardworking, down-home friendly pool builders in the area – Johnson Pools & Spas.
Founded by owners Tommy & Penny Johnson 36 years ago, the company has grown to become not only a distinguished design, service, and backyard expert in the pool and spa industry, they’ve become one of the friendliest and caring companies out there. Part of their tremendous success has been due to their huge focus on valuing the customer and treating them right.
The Pool Marketing Site team had the pleasure of working with the Johnson’s to build a stellar website presence for the award-winning pool company.
Visit the customer-friendly site and you’ll find a very engaging, interactive web presence:
A navigation bar features main areas for pool, pool service, hot tubs, patio furniture, water care that provides visitors for an easy to way to click and learn more about a particular area.
A special header features quick links to the store locator, schedule a service, and view current specials.
Scroll down and learn a little about the company, their many services, and their many distinguished awards (and they have many), including APSP’s 2010 Pool Builder of the Year!
Educating staff and the customer is a top priority for the company so our team included call-to-actions to resources and guides to water care and pool maintenance. The site also connects to a blog that is regularly updated with helpful tips and tricks on pool maintenance and backyard entertaining.
High-resolution photo galleries were created and categorized to feature past pool and spa projects and a special page was made to feature Johnson’s 3D design gallery using Structure Studios 3D Design Software.
Additionally, Johnson Pools offers ways visitors can easily view their galleries to inspire ideas for their own backyard creation on the bottom of the home page.
Several “Schedule a Call” links were included throughout the site to help capture customer information. The main contact page is integrated with Google maps and provides detailed information about the locations, included store hours for each.
Customers can depend on Johnson Pools and Spas to have the knowledge, skills, expert advice to answer any question they might have about pools and spas and the friendliness to make you feel right at home.
Do you need help building a brand new web presence or refreshing your current one? Sign up for our free 32-page comprehensive marketing report, which will give you information about your current presence and how you compare with your competitors.
Family-owned and operated pool builder Peak Pools offers some of the most structured, intelligent pool designs in the Houston, Katy, Kingwood, Pearland, and surrounding areas. The company’s owner continues the family legacy of quality pool design and construction handed down from his father, who built a strong and respected reputation within the pool and spa industry.
What makes Peak Pools stand out from the other pool builders in the Houston area is the personalized service. You won’t be passed off to salesmen, sub-contractors, or to be left with at your own devices building your custom pool all by yourself. Instead, you’ll meet the highly-experienced pool experts who have worked with the family for over 10 years and have as much as 30 years of experience. And a website that captures that same personal experience.
When the Pool Marketing Site team set out to build Peak Pools a brand new, custom web presence, we wanted to create a place that was warm, inviting, and intelligently structured.
When users first visit the custom site, they’ll come across a bright photo slider set against a warm copper color-blocked background design.
Under the intuitive navigation, Peak walks the visitor through the process of building their backyard space with separate pages first describing the pool construction process, design features, and separate high-res photo galleries for both freeform and geometric pools. The second detailed page describes particular water features to educate visitors on additional pieces that can bring new dimension to their pool.
Thirdly, where would a pool be without a complimentary outdoor living space? Peak’s Outdoor Living Page offers a wide range of features to add including outdoor kitchens, living areas, lighting, and fire features.
And finally, for the ultimate upkeep and pool maintenance, a separate page was created to highlight the best Hayward pool products on the market.
Visitors can keep track of other aspects of the page, including a custom-made company video, galleries, latest news, and specials which are automatically set on every page of the site.
Web-responsive fluid design makes the website beautiful on every device, whether you’re viewing the site on desktop, tablet, or mobile.
With the personalized experience offered by the custom design pool builder, Peak is ready to make a lasting impression in service and design. Contact Peak Pools will and be warmly welcomed into the family.
Do you need help building a brand new web presence or refreshing your current one? Sign up for our free 32-page comprehensive marketing report, which will give you information about your current presence as well as the those of your competitors’.
When long time roofer and entrepreneur Bobby Buhler saw a growing demand for pool and backyard spaces from existing clientele in Victoria, Texas, and surrounding areas, he decided to take action. He paired up with seasoned pool construction expert, Regan Belvin, and with their powers combined, formed the top-of-the-ladder source for building your perfect pool and backyard space, Premier Aquatics.
Premier Aquatics is a pool design and outdoor living construction set on building ideal pool and backyard spaces in Houston, Victoria, and surrounding areas. The company sought out the Pool Marketing Site team to design a trendy new web presence to coincide with their adaptive, up-to-the-minute approach in design. The company is known for having the best, cutting-edge technology and materials used by their team of brainy, bright, and brilliant designers, builders, and craftsmen.
In addition, the team is set to accomplish more than just a good-looking pool or patio space, but a great, unparalleled customer support; they don’t just state, but guarantees every client the satisfaction of the pool and backyard of their dreams.
Take a look at the new Premier Aquatics website and be wowed by the huge high-resolution slider of gorgeous completed design projects.
And if those images weren’t enough, scroll a little further down and view more categorized photo galleries of any type of pool design, shape, or outdoor living space imagined.
Want to learn all about what services Premier Aquatics offers without feeling overwhelmed and bogged down by text? View specific information on each one of their services by clicking the areas below.
Learn about the actual company in 1 minute with the customized video embedded right below the service categories. On-point, strategic copywriting was written below the video and throughout the site to provide helpful, easy-to-understand information about company’s product and services and all pages are search engine optimized, set and ready for the best search engine rankings and site performance.
Additionally, if you want to take a look at galleries, stay up to date with pool industry news or company milestones, or see the latest specials from the pool company, just scroll down. These three areas stay static on every single page on the website, conveniently placed for visitors to click on.
Of course, since Premier is a Hayward partner, a fancy equipment page listed with all of the quality materials that Premier provides to their clients.
Finally, social media sharing integration and a contact form was added as extra touchpoints and follow up.
The team at Premier Aquatics is equipped and ready to build the perfect pool and backyard space by working with the most important team member of all, you. And with a brand new website design and digital presence, they are set to listen, meet your standards, and walk you through every step of the way. Congrats, Premier Aquatics!
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