Visit Northern Alabama and meet the most hardworking, down-home friendly pool builders in the area – Johnson Pools & Spas.
Founded by owners Tommy & Penny Johnson 36 years ago, the company has grown to become not only a distinguished design, service, and backyard expert in the pool and spa industry, they’ve become one of the friendliest and caring companies out there. Part of their tremendous success has been due to their huge focus on valuing the customer and treating them right.
The Pool Marketing Site team had the pleasure of working with the Johnson’s to build a stellar website presence for the award-winning pool company.
Visit the customer-friendly site and you’ll find a very engaging, interactive web presence:
A navigation bar features main areas for pool, pool service, hot tubs, patio furniture, water care that provides visitors for an easy to way to click and learn more about a particular area.
A special header features quick links to the store locator, schedule a service, and view current specials.
Scroll down and learn a little about the company, their many services, and their many distinguished awards (and they have many), including APSP’s 2010 Pool Builder of the Year!
Educating staff and the customer is a top priority for the company so our team included call-to-actions to resources and guides to water care and pool maintenance. The site also connects to a blog that is regularly updated with helpful tips and tricks on pool maintenance and backyard entertaining.
High-resolution photo galleries were created and categorized to feature past pool and spa projects and a special page was made to feature Johnson’s 3D design gallery using Structure Studios 3D Design Software.
Additionally, Johnson Pools offers ways visitors can easily view their galleries to inspire ideas for their own backyard creation on the bottom of the home page.
Several “Schedule a Call” links were included throughout the site to help capture customer information. The main contact page is integrated with Google maps and provides detailed information about the locations, included store hours for each.
Customers can depend on Johnson Pools and Spas to have the knowledge, skills, expert advice to answer any question they might have about pools and spas and the friendliness to make you feel right at home.
Do you need help building a brand new web presence or refreshing your current one? Sign up for our free 32-page comprehensive marketing report, which will give you information about your current presence and how you compare with your competitors.
Family-owned and operated pool builder Peak Pools offers some of the most structured, intelligent pool designs in the Houston, Katy, Kingwood, Pearland, and surrounding areas. The company’s owner continues the family legacy of quality pool design and construction handed down from his father, who built a strong and respected reputation within the pool and spa industry.
What makes Peak Pools stand out from the other pool builders in the Houston area is the personalized service. You won’t be passed off to salesmen, sub-contractors, or to be left with at your own devices building your custom pool all by yourself. Instead, you’ll meet the highly-experienced pool experts who have worked with the family for over 10 years and have as much as 30 years of experience. And a website that captures that same personal experience.
When the Pool Marketing Site team set out to build Peak Pools a brand new, custom web presence, we wanted to create a place that was warm, inviting, and intelligently structured.
When users first visit the custom site, they’ll come across a bright photo slider set against a warm copper color-blocked background design.
Under the intuitive navigation, Peak walks the visitor through the process of building their backyard space with separate pages first describing the pool construction process, design features, and separate high-res photo galleries for both freeform and geometric pools. The second detailed page describes particular water features to educate visitors on additional pieces that can bring new dimension to their pool.
Thirdly, where would a pool be without a complimentary outdoor living space? Peak’s Outdoor Living Page offers a wide range of features to add including outdoor kitchens, living areas, lighting, and fire features.
And finally, for the ultimate upkeep and pool maintenance, a separate page was created to highlight the best Hayward pool products on the market.
Visitors can keep track of other aspects of the page, including a custom-made company video, galleries, latest news, and specials which are automatically set on every page of the site.
Web-responsive fluid design makes the website beautiful on every device, whether you’re viewing the site on desktop, tablet, or mobile.
With the personalized experience offered by the custom design pool builder, Peak is ready to make a lasting impression in service and design. Contact Peak Pools will and be warmly welcomed into the family.
Do you need help building a brand new web presence or refreshing your current one? Sign up for our free 32-page comprehensive marketing report, which will give you information about your current presence as well as the those of your competitors’.
When long time roofer and entrepreneur Bobby Buhler saw a growing demand for pool and backyard spaces from existing clientele in Victoria, Texas, and surrounding areas, he decided to take action. He paired up with seasoned pool construction expert, Regan Belvin, and with their powers combined, formed the top-of-the-ladder source for building your perfect pool and backyard space, Premier Aquatics.
Premier Aquatics is a pool design and outdoor living construction set on building ideal pool and backyard spaces in Houston, Victoria, and surrounding areas. The company sought out the Pool Marketing Site team to design a trendy new web presence to coincide with their adaptive, up-to-the-minute approach in design. The company is known for having the best, cutting-edge technology and materials used by their team of brainy, bright, and brilliant designers, builders, and craftsmen.
In addition, the team is set to accomplish more than just a good-looking pool or patio space, but a great, unparalleled customer support; they don’t just state, but guarantees every client the satisfaction of the pool and backyard of their dreams.
Take a look at the new Premier Aquatics website and be wowed by the huge high-resolution slider of gorgeous completed design projects.
And if those images weren’t enough, scroll a little further down and view more categorized photo galleries of any type of pool design, shape, or outdoor living space imagined.
Want to learn all about what services Premier Aquatics offers without feeling overwhelmed and bogged down by text? View specific information on each one of their services by clicking the areas below.
Learn about the actual company in 1 minute with the customized video embedded right below the service categories. On-point, strategic copywriting was written below the video and throughout the site to provide helpful, easy-to-understand information about company’s product and services and all pages are search engine optimized, set and ready for the best search engine rankings and site performance.
Additionally, if you want to take a look at galleries, stay up to date with pool industry news or company milestones, or see the latest specials from the pool company, just scroll down. These three areas stay static on every single page on the website, conveniently placed for visitors to click on.
Of course, since Premier is a Hayward partner, a fancy equipment page listed with all of the quality materials that Premier provides to their clients.
Finally, social media sharing integration and a contact form was added as extra touchpoints and follow up.
The team at Premier Aquatics is equipped and ready to build the perfect pool and backyard space by working with the most important team member of all, you. And with a brand new website design and digital presence, they are set to listen, meet your standards, and walk you through every step of the way. Congrats, Premier Aquatics!
Need a new digital marketing strategy? Sign up for our free marketing report! You’ll receive a comprehensive report on your total web presence equipped with tips and recommendations for SEO, content marketing, web design, and more.
Facebook contests have always been great for drawing and engaging new and current users to your page, but when was the last time you promoted Facebook event or set up a contest or sweepstakes for your pool business?
The social media platform announced at the end of August that they’ve changed their page terms to make it easier for you. Now business pages (not personal pages) can set up contests on their Facebook Timeline, without a third-party application. Business can now:
Setting up a contest is pretty easy and simple. You can now begin a contest the day of by posting text or a photo and having users like or comment. With this huge opportunity to drive brand engagement, we thought we’d come up with a few good ideas specifically for pool businesses.
1. For the Pool Builder
Vote on Your Favorite. Facebook posts are now as eye-catching as ever. Post a photo gallery of finished pool projects, water features, or backyard patios and have users vote on their favorites.
Caption This. Upload a silly, “behind the scenes” company photo and have users create a caption. The best caption wins the prize.
2. For the Pool Retailer
Guess and Check. Help users learn about all your products by uploading a picture of a backyard (for example) filled with your company’s products and have users guess how many are in the photo. Don’t forget to include a link to your website or e-commerce site as a guide.
Solve the Problem. Post a picture of a pool or backyard that needs a major solution (such as a dirty pool) and ask users to share their best tips. The tip with the most “likes” or comments wins free products they can use to solve that problem, such as a set of pool chemicals.
3. For the Pool Manufacturer
Did You Know? Ask trivia questions, for example, “TRIVIA: How many fortune 500 companies do we work with? Comment below with your guess and enter for a chance to win a free $500 gift card.” Establish credibility by asking other questions about your business, history, and partners.
Product Feature Highlight. Have users guess how many gallons of water X Water Filter cleans in 1 hour or post an engaging Vine video of a product hard at work asking users to guess how long it’ll take Product X to clean the featured pool or heat up the hot tub.
Things to keep in mind when setting up a contest:
Websites have become more than just an online brochure, they’ve become an interactive representation of your brand on the web and social world. A website should now offer information about your services and represent your brand personality in a way that attracts and engages site visitors.
As native Houston pool builder with a knack for quality workmanship and a stellar community reputation, Laguna Pools has become the ultimate custom pool designer for homeowners, realtors, and homebuilders all over the Houston area. And the company takes pride in placing a bit or personality into designs to transform a dull and boring backyard space into the paradise getaway of your dreams.
Laguna Pools specializes in custom pool design – think beach entries, Roman-chic, resort-style or something entirely different you’ve dreamed up. In addition, Laguna can spice up an existing pool with outdoor kitchens, custom spas, new decking and landscaping.
The Pool Marketing Site team set out to build a custom WordPress site for the company, build with fun in mind to match Laguna’s personality. The homepage offers the visitor an organized navigation bar set with all the services Laguna offers for custom pool design and pool services.
On a side panel, get inspired by the categorized photo galleries for all pool features. What we created especially for Laguna was a separate video idea gallery, which takes visitors away to see all the possibilities for their backyard oasis in action.
There’s a lot to know about Laguna, a company that’s been around since 1973, so we went ahead and embedded custom video production that visitors can view to get to know the company, its history, and its many awards and recognitions.
An FAQ page was added for an extra touch as well as a whole section for client testimonials and five star ratings to show off the company’s experience and reputation.
Points-of-contact add a huge boost in lead generation with free eBook downloads and a place to subscribe to their e-newsletter.
Fun with Laguna doesn’t just stop at the pool design process, so we created an editorial-style blog chalk-full of fun backyard living ideas to enjoy in new backyard spaces.
It’s important for any website to not only offer the basic information that’s expected on an everyday website, but a little twist that shows off a brand’s personality, experience, leadership, and customer satisfaction as well. On top of that, our vision for the Laguna site was to only create a place to be informed, but one to be pleasantly inspired.
Great news for businesses thinking of using Instagram for branding purposes: According to a Mashable article released on Tuesday, the social media site is becoming quite popular.
Unruly, a firm that tracks viral videos analyzed 1,000 most shared Instagram videos from Sept. 9 – Oct. 9 and discovered that 40% of the most shared videos belonged to brands.
And since its original launch in 2010:
In this post, we’ll go through how pool businesses can dive right into the hide tide of user engagement on Instagram with these three creative branding ideas:
Feature a Customer or Company Story
Instagram is absolutely perfect getting potential customers interested in your offering, so why not show off a finished project in context? Record or post a picture of new pool owners and their family members playing and enjoying their brand new pool. Attract your target market with images that share a compelling and inspiring story about your current customers. One-of-a-kind feelings or experiences, community causes, important news, upcoming event previews will extend your brand’s persona while showing your fan appreciation. Embed the photo or video virtually anywhere (blog, email, website) by clicking on the “…” button at the bottom right of the photo box.
Create a Pool Construction Time Lapse
Instagram videos create two-times more engagement than Instagram photos, and Instagram has seen a 37% increase in shares on Twitter since its video feature launch in June.
Many fashion and retail businesses were the first ones to jump on the Instagram video wagon. However, entertainment, travel, and leisure industries are now gaining ground as well.
What better way to take advantage of the Instagram video feature than by creating a time lapse of a pool project? We all know how long it takes to build a pool, but what if the customer could see the making of one in just 15 seconds, just like a flip book? Instagram allows you to easily take multiple video clips and cut, clip, and filter to your liking.
Highlight a Specific Feature
The magic of video is that it captures the viewer’s attention and has the ability to take them away to another place. Imagine showing off a specific pool feature such as a waterfall or babbling wall on a regular old, working weekday. Your followers will love watching the relaxing video during a quick lunch break. Treat users to the “visual experience” by getting creative with your company’s products or services. Add color, lighting, and be sure to take advantage of the provided filters. And join the visual community by attaching some trendy hashtags. Instagram is known for having weekly hashtags such as #ThrowbackThursday #SundayFunday or #ManCrushMonday, feel free to create your very own!
Additional Instagram Tips:
The great thing about Instagram is it’s convenient for both businesses and customers since it connects directly to Facebook and doesn’t require a user to create an account from scratch. And just like any other social media platform, it’s vital to provide content that users want to share and talk about in order to increase engagement and activity.
Type: Mix up your Instagram video or photo posts with business-related posts and more fun posts. Remember, this is still social media and followers won’t expect (or enjoy) pitchy posts all the time. Be sure to maintain a good balance and engage by following others and liking their posts.
Rate: The feed speed of Instagram is not fast, so it’s okay to not post on Instagram every single day. It is a good idea to have something ready to post and create a schedule to help you remember and track.
Timing: According to Track Maven, brands seem to post on weekdays during business hours, with the most popular time being 3-4 EST. There isn’t exactly a special day that’s above the rest, so test posting times to see when your followers are most active.
When it comes to pool building, most companies know that it takes a well-established reputation for professionalism, impeccable design, and outstanding service to attract and bring in new business. Sometimes, however, the most challenging part about that is introducing those many accolades in a way for a customer to take in and understand quickly, especially in this fast-paced digital arena.
Oasis Pools is a pool and spa builder servicing Central Texas and Austin area. As a certified, award-winning Hayward pool builder with over 80 years of experience under their belt, they had a wellspring of content to share with the world. In addition, Oasis specializes in being the only pool builder in the area that builds the Drainless Pool – using circulation, not suction, to keep pool water clean and a safer pool.
The Pool Marketing Site team set out to redesign Oasis’ current site into a site visitor’s dream. When users first see the site, they’re met with a grand amount of information, but set in a way that’s easy on their eyes, thanks to navigable search bar set in a sleek, deep blue modern design. Compared to their former site, our team wanted to create a website that was more user-friendly, provided more information, and was easier to cruise through. We wanted to especially highlight an important feature that set Oasis apart from the rest, which is, of course, the Drainless Pool.
So what did we come up with?
A well-organized, well-equipped navigation bar with easy to access buttons to a free consultation and eBook for lead generation.
Users can easily access more detailed information on the team, company awards, testimonials, the Drainless Pool, the construction process, features, and equipment.
Scroll further down and you’ll find categorized photo galleries highlighting that five main features that Oasis Pools is known for.
Five clicks of mouse brings you to a short, informational 1.5 minute video about the company, video testimonials, and all about the Drainless Pool. Users can also read all about the company and download related eBooks for reference.
Additional call-to-action buttons for a free consultation and pool financing were added at the bottom to capture prospects without having to scroll all the way back up to the top.
With Oasis’ old site, information was piled on and users were forced to scroll and scroll. With the website makeover, users actually receive more information, but on shorter page. All it took was a little organization and strategy. Now, users can take in praiseworthy information about the builder’s team, services, and features along with gorgeous, high-resolution photos without feeling overwhelmed.
Much like a watering hole in a barren desert, Oasis’ new site is a refreshing sight for sore digital eyes.
Is your pool business needing a website makeover? Sign up for our free marketing report! You’ll receive a comprehensive report on your total web presence equipped with tips and recommendations from us on how to refresh your digital strategy.
Poolside designs is this week’s featured client! The family-owned, custom pool builder is known for envisioning and creating one-of-a-kind swimming pool designs and pool water features. Owner Yadira Beccera grew up watching her father create sought-after, spectacular pool designs and features in the backyards of many families over the years. She continues her father’s legacy today by offering the highest-quality design backed by her team of qualified experts and contractors that have been in the field for over 24 years. She focuses on providing family-friendly customer service, honesty, and a unique craftsmanship for building the ideal backyard oasis.
Poolside Designs approached the Pool Marketing Site team wanting to enhance their current web presence and enhancing their position in the Houston-area market. The team strategically created a website that highlighted the company’s taste as well as their one-of-a-kind talent and expertise for creating beautiful pieces of art for family pools.
The first thing you’ll notice when you visit the website is the gorgeous high-resolution photo slider that captures the essence of the gorgeous pieces designed by the pool builder. Scroll down on the sleek, modern website design and you’ll discover a short intro video about the Houston-based custom pool company on the right side and table of rich, categorized photo galleries of all their services on the left. In addition to a chic introduction, visitors can access and read client testimonials, news, and updates directly from the home page.
Contact information and social media integration provide an immediate way for visitors to get in touch with the pool designer to get started. The site’s contact page lists areas served and an interactive map.
Poolside designs are lavish, attention-grabbing pieces custom-made to fit the many different lifestyles in the Houston area. Not one design made by the builder is the same. By positioning their stunning portfolio as the very first thing site visitors see, we were able to first capture the visitors’ attention and then tell a powerful, short story about the Poolside Designs team – a group of individuals committed to offering personalized and professional service backed by years of experience, knowledge, and family tradition.
Need some help with enhancing your pool builder or retailer site? Contact our team! We’ll run a free marketing report that will provide tips and recommendations on how you can enhance your business’s overall web strategy.
Gibbons Pools is this week’s Pool Marketing Site’s featured client. Gibbons Pools provides high-end custom pool service and maintenance serving Long Island, New York and surrounding areas. They are best known for providing “smart and energy efficient pools” that offer clients a worry-free lifestyle.
We wanted to showcase Gibbons as the pool builder of Long Island, one that can save customers money, time, and energy by providing the right pool construction and maintenance components that work effortlessly together. Gibbons builds beautiful pools, no doubt, but in addition to that, we wanted to highlight the award-winning pool company’s strong stance on providing products and services that are family-, wallet-, and environmentally-friendly. In addition, the company wanted to focus efforts on locality and areas served.
The Pool Marketing Site Team dreamed up a incredibly beautiful, sleek, modern design filled with engaging, interactive pieces such as a luminous photo slider and gorgeous categorized photo galleries, client testimonials, video and product images that present visitors with all the “worry-free” pool products available:
Completely customized, branded videos, including this company overview video:
Call-to-actions for customers to get free consultations and service requests:
A news blog that captures Gibbons’ commitment to providing family-friendly fun and pool safety. Most recently last month, Gibbons was featured in NBC 4 New York’s coverage on pool draining tips after celebrity and musician Usher’s five-year-old-son nearly drowned.
Gibbons’ Contact Page included an easy-to-fill-out contact form, location map, and a Google map of surrounding areas to help customers locate the company.
To go along with Gibbon’s innovative traits, we designed the site to be completely modern with a responsive web design, fluid to fit every screen size. See responsive first-hand by visiting the website and minimizing your screen. The website should fit to any size you create.
The Pool Marketing Site Team placed a strong emphasis on creating a modern, engaging design reminiscent of Gibbon’s brand persona. By providing features that are both easy on the eyes and helpful for visitors, we helped create a custom design that fit both the company’s (and their customers’) tastes and lifestyle.
Would you like some help with your current web presence? Sign up for a free marketing report! We’ll take a look and offer tips and recommendations to re-brand and enhance your overall web presence.
What is Lead Nurturing?
Lead nurturing is a process that provides value to leads through ongoing contact. It is aimed at those individuals or companies in the information gathering stage, or those not yet ready to buy. Lead nurturing establishes a relationship with a potential customer, so that when they are ready to buy, they come to you.
Lead nurturing uses leads generated from a variety of sources. SEO (search engine optimization), social media (such as blogs and sites like Facebook, Twitter and LinkedIn), video and company websites (think opt-in pages) are common sources. Other lead sources include networking events, tradeshows and webinars.
The lead nurturing process uses email marketing to provide informative and relevant content to interested parties. Sales attempts of products or services are often avoided in initial and early follow-up emails, as customers are not yet ready to purchase. (Including these types of messages as a post script can be a good way to transition into more product or service-oriented content for future emails.)
What are the Components of a Lead Nurturing Campaign?
You might be wondering, what does a lead nurturing campaign look like? It has a few key components.
The jumping off point for lead nurturing is lead capture. This often takes the form of opt-in options on your company website – such as offering some type of information on a certain topic in exchange for an email address or other information. You can then add this information into your lead system and begin to cultivate a relationship with the potential customer. This process feeds into the next step – a simple thank you.
A thank you page gives you the opportunity to thank a lead for electing to receive messages and establish a relationship. Get the most from this page by including links to important pages and an option to share your resources with their social media connections. You might also include announcements relating to upcoming events or exciting promotions in which customers might wish to participate.
Lead nurturing relies heavily on the automation of email delivery. Find an autoresponder system that fits your needs. The system will allow you to create a sequence of emails that can be sent to a customer on a predetermined basis. The emails should be appropriately spaced and, most importantly, provide valuable content that will engage customers. The goal here is to establish and strengthen a relationship. At The Pool Marketing Site, we utilize HubSpot as our preferred automation software.
Emails should send leads to a landing page. This process allows you to measure whether potential customers open your emails, accept offers via the landing page (be it a consultation or a product), in addition to providing insight into other metrics.
Was the campaign successful?
Useful benchmarks to evaluate your lead nurturing campaign include analyzing the time it takes a customer to buy, identifying activity levels and important pages and monitoring open and click-through rates. Identifying the amount of time it takes for a lead to turn into a customer helps you use the optimal frequency and duration of communication. If it normally takes a month for your customers to buy, you could lose customers by only sending messages for three weeks. Also look at the amount of time leads spend browsing on your website and which pages trigger the buying decision, as well as where they might mention you. Analytics tools can help you identify where and when your company is mentioned and help you discover key points of influence in the buying process and decision.
Good lead nurturing campaigns also monitor open and click-through rates. Relevant content and good subject lines prompt activity that can result in more leads becoming customers. Adjust content when these metrics show negative results to take full advantage of the targeting lead nurturing enables.